Welcome To My Brain
It’s like ChatGPT with great taste in music.
Company
(insert yours here)
Role
Golden Goose
An ongoing sample of creative concepts.
Pro Tip: I keep some really good
ones in my back pocket.
I was inspired by a friend in his early 30s who swears by Metamucil. Maybe younger people would be more interested to try it if they had more comical ads or experiences. So, I thought to myself what about a Metamucil Metaverse?
Enter, The Mucilverse.
As I got older, I gained a new superpower, heartburn. Not the best ability, I know, but it makes me think about TUMS way more than the average person. I find it’s pretty common when people don’t feel well, they turn to faith. I wanted to explore ‘finding religion’, but keep it lighthearted. The second concept, as a Jew, I thought others would relate.
Say a little prayer for T.
Sometimes a song works so well you can create a whole campaign around it. Take the track below, ‘Rather Be’. Not only would the instrumental be a perfect complement to a commercial, but the chorus can also be easily altered to fit the Kleenex brand. Not to mention the artist’s name is Clean Bandit. I mean, c’mon.
When I need tissues, there’s no place I’d rather sneeze.
A great name can set the stage for an experience you can expect. One of my favorite bar names in Los Angeles is Wolf & Crane. It sounds badass, and it’s got great ambiance. If you know, you know. I wish I had a local chill spot like that. Imagine the décor…
Sippin’ at Gin & Goose, laid back.
Till next time, see you space cowboy.